About RED

The RED Sustainable Travel project was founded in 2009 upon the idea that conservation and socioeconomic well-being go hand in hand, an approach that runs counter to models that place NGOs and academia at the center of conservation rather than people. Since its founding, the RED project has shattered paradigms, changed lives, and created natural resource stewards in rural communities throughout NW Mexico. We are strident in our commitment to local people as the solution to long term environmental conservation issues. Learn more about RED people.

So How Does RED Work? Simply put, RED takes conservation projects - such as sea turtle monitoring - and turns them into Conservation Adventures, along the way creating sustainable economic alternatives (to poaching, for instance) to local communities along north west México. As part of these efforts, RED fosters direct support for conservation work and community development (such as cash or volunteer time), and promotes a model of tourism for the region based on natural resource preservation.

RED's model is based on:
- Training: Small tourism enterprise management and operation, guiding, tourism services
- Sustainable business planning and incubation: Working with communities to create social enterprises based on principles of financial viability, transparency, and social and environmental commitment.
- Marketing and Sales: Centralized hub to service community enterprises.

Chris Pesenti
Founder & Director

Chris is known in certain circles as the Ghengis Khan of community based conservation on the Baja California peninsula (not really). Chris launched RED Sustainable Tourism out of his decadelong efforts building up grassroots conservation organizations throughout the region. Along the way he realized that long term conservation would only be achieved by linking economics to conservation at the individual and family level, and leveraged his tourism experience in Ecuador and Costa Rica to start RED.
Luis Garduño
Director of Operations
Luis is a dreamer. He dreams of people having dignified jobs, working in harmony with their natural surroundings, and building up communities - starting with the children. RED is more than happy to serve as the canvas for Luis to paint his dream into a reality. He also happens to bring to RED over a decade of experience in tourism. If a job exists in tourism, Luis has probably done it (and done it well). The unrivalled quality of experience on RED adventures is a direct reflection of Luis's committment to professionalism and service.

Jaime Campos
Communications Coordinator

Growing up in the concrete jungle of Mexico City, Jaime developed a deep interest in social, economic and sustainable development. Finding interaction with the natural environment challenging in Mexico City's urban landscape, he took his passion to various lands and projects. Jaime finally settled down on the Baja California Peninsula, where he now is engaged with local communities and the environment through RED's programs. If you would like to know more about our projects and tours, Jaime is RED's point of contact.
Charlotte Vizzuett
Community Liaison Officer
With a degree in Sociology and a Specialization in Community Development, you can say that Charlotte is definitely fascinated by people. Her studies and interest placed her into a handful of projects in the state of Querétaro, working with the state government to create and implement social indicators and diagnostics, as well as design and monitor local development plans. Having met absolutely everyone in Querétaro, Charlotte traveled to Baja California Sur, working with partner organization Amigos para la Conservación de Cabo Pulmo, before joining RED Sustainable Travel as Community Liaison. Charlotte is coordinating RED's work in Cabo Pulmo, as well as applying her unique skillset to the full range of RED projects throughout Northwest Mexico.


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Conservation Partners:

- Grupo Tortuguero de las Californias (GTC) www.grupotortuguero.org
- Vigilantes de Bahía Magdalena (Magdalena Baykeeper)
- Niparajá www.niparaja.org.mx
- Amigos para la Conservación de Cabo Pulmo
- SuMar
- Center for Marine Biodiversity and Conservation (CMBC) www.ucsd.edu

Industry Partners:

- SEE Turtles www.seeturtles.org
- Adventure Travel and Trade Association (AT TA) www.adventuretravel.biz
- Solimar International www.solimarinternational.com
- Adventure Life www.adventure-life.com
- Baja Expeditions www.bajaex.com


RED Sustainable Travel takes its name "RED" from the Spanish word red which means net - as in a fisherman's net, or network, representing the network of fishing communities where RED got its start, working with organizations like the Grupo Tortuguero and Magdalena Baykeeper.

Where we work
RED works in rural communities throughout NW Mexico, each with unique individuals, natural wonders, and challenges. Check out our community briefs stories and learn more about:
Cabo Pulmo
Las Animas
Magdalena Bay
Punta Abreojos
Verde Camacho