16 years · La Paz · Todos Santos

A studio built
around a peninsula.

RED is a research-stage travel studio operating on the Baja California Sur coastline for sixteen continuous years. We work with universities, conservation partners, and the world's most careful travel designers. We do not scale, we do not franchise, and we do not franchise the territory or the relationship.

SCROLL · THE STUDIO

Why RED exists, and why we have spent sixteen years in one place instead of scaling to ten.

A territorial platform is not a tour operator. It is a studio — a place where the knowledge of one region is held in deep, trusted relationships with the people who actually steward it. RED holds federal permits that most operators do not because we have worked with the same captains, naturalists, community partners, and cooperatives for a decade or more. We sleep under the same stars they do, we eat the food they prepare, we know the rhythm of the season and the permit calendar by body memory, not spreadsheet.

When a travel designer or an institution briefs us, we respond by articulating how territory, knowledge, hospitality, logistics, and market access will fit together for their traveler. Nothing we do is pre-packaged. Nothing we do is run on a fixed schedule. The fit is established in conversation, not in a booking engine. This is not a scalable business model. We have chosen it because the alternative — spreading the same brand across twenty regions — would compromise the relationship with this one.

The work has been sixteen years of continuous operation. The team averages nine years of tenure. The peninsula is the product. The studio is the guarantee.

— The RED teamLa Paz · Baja California Sur
Todos Santos Pacific coast at sunset
Why one place
instead of ten.

The peninsula is one of the least-compromised coastlines left on this continent. To articulate it properly takes presence, not presence.

Baja California Sur holds four of the most distinctive ecosystems on the Pacific Rim: the southernmost cloud forest in North America, the Sea of Cortez (which Cousteau called the aquarium of the planet), the last pristine gray-whale calving lagoons, and archipelagoes of young pink rhyolite that remain among the most tightly managed marine protected areas anywhere. The territory is bounded by permits, by conservation relationships, by cooperative arrangements with fishing villages that have stewarded the coast for generations.

You cannot understand this place from Mexico City or Miami. You cannot run it by spreadsheet, and you cannot run it at volume. The permit landscape alone — UNESCO World Heritage designations, no-take marine protected areas, overnight concessions, community-captain arrangements — requires that someone sits in La Paz and maintains relationships with the federal offices, the cooperative boards, the muleteer families, the research stations. This is not scalable. We did not try to scale it.

The reason to stay in one place is not sentiment. It is credibility. After sixteen years, the relationship is the permit.

RED's team — our captains, our marine biologists, our field kitchen, our community guides — know the coast with a depth that comes from sleeping on it, eating from it, studying it season after season. They are not freelancers hired per trip. They are staff. They live in La Paz, Todos Santos, San Ignacio. They have families here. Their stake in the territory's health is not rhetorical.

The people who lead

The team behind the studio.

Luis Garduño
Co-founder · Board Member

Co-founder of RED. Brings the territorial vision that gave birth to the company, along with a network of relationships built over years in Baja California Sur. Within the board, his role is to protect the project's strategic continuity, strengthen key partnerships, and ensure that growth maintains a real connection with the territory, its stakeholders, and its dynamics.

Felipe Fernández
Board Member

Leader in triple-impact economic models, new economies, and institutional development. His track record at Sistema B and CO_Plataforma provides an uncommon combination of systemic vision and territorial understanding. Within the board, he helps strengthen governance, institutional solidity, and the company's ability to grow with economic, territorial, and strategic coherence.

Shadi Almosri
Board Member

Combines experience in technology and commercial scaling, systems architecture, revenue operations, and high-performance team development. His track record includes building digital ventures, leading global engineering teams, and concrete results in automation, operational efficiency, and revenue growth. Within the board, he helps build a more scalable operation with better systems, better information, and greater execution discipline.

Daniela Abella
General Manager

General Management concentrates the responsibility of translating strategy into execution. Her profile combines experience in complex project implementation, multi-sector coordination, team management, budget tracking, process automation, and building clearer work systems. At this stage, her priority is not only to grow, but to grow with more solid processes, better control, and greater response capacity.

The physical studio

Two offices for one peninsula.

RED operates from two locations — a logistics and operational hub in La Paz, and a design desk in Todos Santos. Both are working spaces, not tourist amenities, built for the work of program coordination, kitchen management, permit stewardship, and design iteration.

La Paz waterfront at dawn

La Paz — Operations & Kitchen.

The head office sits a block from the waterfront, near the cooperative docks and the fish market. Operations, institutional engagement, a research library, and a working kitchen for testing menus and coordinating field catering. The space houses all permit documentation, staff scheduling, and program coordination. This is where briefs are received and where every program is designed and staged before departure.

Calle 5 de Febrero · Centro

Open to institutional partners and designers who brief us in person. Not a reception space or showroom.

Todos Santos village and design studio

Todos Santos — Design & Community.

A smaller working desk in the Pacific town of Todos Santos — one hour north of La Paz — where design work, itinerary drafting, and community partnership coordination happens. The studio overlooks the town plaza and sits within walking distance of artisan workshops, local historians, and the cultural guides who lead our Todos Santos experiences. This is where long-form program design happens, away from daily operations.

Calle Morelos · Todos Santos

Open to design partners and institutions planning multi-year programs. A working space, not a meeting room.

The Operating Standard — 2026

The work is held to one measurable commitment: permits, people, and pacing that do not compromise.

Years on peninsula
16

Continuous operation under one ownership.

Federal permits
14

Marine, terrestrial, and overnight — most held by fewer than four operators in BCS.

Staff tenure · avg
9 yr

Captains, naturalists, and field kitchen have been with RED for the better part of a decade.

Group maximum
8

Every itinerary. Every permit. One bus, one captain, one chef — the cap is the product.

The three paths

How to work with RED.

RED operates through three channels. Travel designers and institutions reach us through Start a Brief — a simple intake form that lands in our inbox at design@redtravelmexico.com. The forms are read by a human. We respond within 48 hours. If the fit is right, we move into design conversation. If it is not, we say so and suggest alternatives. Press and partners contact the studio directly at the same email address.

For universities and conservation organizations building multi-year relationships with the peninsula, we offer Start a Program — a separate intake designed for cohort planning, research integration, permit coordination, and long-form institutional partnership. These programs run from eight to eighteen months and include field stations, capacity building, and publication rights.

We do not run a booking engine. We do not publish rate cards. The fit between a traveler and this territory is established in conversation, not in a shopping cart. If you are ready to describe your traveler and your ambition, we are ready to listen.

To the reader — 04·2026

If your brief is ready, the next step is a letter.

RED does not publish rate cards and we do not run a booking engine. The fit between a traveler and this peninsula is established in conversation, over two or three exchanges, usually by email. A designer or an institution describes the traveler and the ambition. We respond with what is permitted, who is available, and what we would do.

We respond to every note within two working days from La Paz. If you have a deadline that is narrower than that, say so and we will honor it.

— The RED team Studio · La Paz · Baja California Sur · Mexico